This was a recent promotion at Wynyard Station for the new Ian Rankin title. The publisher was making it easy to connect with them on twitter and facebook. I know this is hard to see in the photograph, but on the billboard size poster in the station it was easy to read. Does your library make it easy to connect on social media?
I liked this promotion because it is an offline promotion about something online. I may not have thought to check the publisher out online. It would have been nice to have been told about Ian Rankin being on twitter, but I am already following him.
If you have not read this book, it is an entertaining read.